The2007-2008 Lake County Medical Society’s
Pictorial Membership Directory

The only official, automatically distributed referral Directory issued by the Medical Society!

Estimated Publication Date: Late Spring 2007           
Advertising Copy Deadline: March 30, 2007


About the Publication:

  • The Medical Society Directory is designed & produced for the local professional community
  • Features a high quality portrait of each physician (approx. 3,000 members) with specialty and contact information
  • User-friendly listings by county and specialty facilitate inter-societal networking
  • Design includes perfect binding, custom soft cover, glossy pages for 4-color ads
  • Referred to daily by doctors, nurses, staff, administrators, and others involved in the healthcare industry
  • Advertisers receive display ad, listings in categorical and alphabetical indices, and a complimentary directory
  • As a thank you for supporting this publication, advertisers’ web site addresses will appear at the LCMS website as a courtesy link for the year of the directory publication.



Camera Ready Copy Regulations:

  • All ads must be digitized and e-mailed as a pdf file
  • Specific colors and color locations must be indicated with PMS numbers.
  • Dimensions must be exact, including mandatory border for half & quarter pages.
  • All photographs must be a minimum of 300dpi

 

Advertising Rates:

PREFERRED POSITIONS For Maximum Visibility

  4 Color 2 Color B&W
Back Cover $3,962.50    
Either Inside Cover 3,300.00 $3,010.00 $2,650.00

Opposite:		      
Either Inside Cover 3,300.00 3,010.00 $2,650.00
Title Page 3,300.00 3,010.00 2,650.00
Table of Contents 3,300.00 3,010.00 2,650.00

Other Preferred
2,836.25
2,546.25
2,186.25
Centerfold Insert 2,186.25 (6 ½” x 9 ½” deep)    


Additional Visibility Options

Guaranteed Positions: add $200  (minimum half page)
One color in addition to black: add $250

RUN OF BOOK

  4 Color 2 Color B&W
Full Page
(5” x 8 ”)		  $1,975.00 $1,685.00  $1,325.00

Half Page
(5”x4”) or (2½”x 8”)

 1,643.75 1,353.75 993.75
Quarter Page
(5”x 2”)  Or (2½” x 4”)
 1,378.75 1,088.75 728.75


Book Size Specifications

Image Area 5” wide x 8” deep
Trim Size 5½” wide x 8½” deep
Bleed Size 6½” wide x 9 ½” deep

Please Note:
A minimum of 50% deposit requested with submission of insertion order.  A 15% advertising agency commission precludes any other discounts.

Note: These rates cover a two year shelf life

Please address all correspondence regarding advertising, and make checks payable to:
Universal Directory, a Division of Elson-Alexandre
6571 Altura Boulevard Buena Park, CA  90620
Tel: 800-916-2258, 800-653-5766 or 714-523-8800,
Fax: 714-523-7650 or 714-523-8801
E-mail: adcopy@elson-alexandre.com